1Nbetween
1Nbetween is a dance crew based in Ghent, where I was also a member. Since the group was built by friends, they didn’t have a defined brand identity yet. This gave me the opportunity to develop one for them, while also filming, editing and creating social media content.
My main focus was editing their dance covers. I wanted the editing to feel like it was part of the choreography itself, enhancing the dance with added camera movements and effects on specific moments to give the videos a cinematic feel.
For some of the covers, I was also behind the camera. This allowed me to freely and fully play with movement and perspective, creating more creative and immersive shots that complement the choreography.
For the brand identity, I took inspiration from neon lights and bar signage. The idea connects to the energy of going out, having fun and losing yourself in the music. I kept the colours from their original logo to maintain some of the recognition they had already built, while adapting them into a more vibrant identity that fits naturally within the K-pop scene. This led to an animated intro and outro.
Here is a fraction of some of the input I had the opportunity to create.