City branding
A fresh new branding washed up on the shore for the city of Blankenberge!
The aim was to appeal to a broader group of people, especially young adults. To do so, I researched what Blankenberge is really about. And that is embracing the proud differences and contrasts in culture, nature, and people, while tying them together as one unified community.
To achieve that, I opted for a layered risoprint inspired design. The different coloured layers represent contrast and diversity, but the full picture, with all layers on top of each other, brings unity and coherence. This means that even if you do you, you still belong in the community!