I designed a logo for a fictional vegan, organic, and ecological store called UVA based in Ghent.
The central symbol is a bird, referenced both in the name and the birdhouse within the logo, representing the love and positive impact this lifestyle has on animals and our shared home.
The central symbol is a bird, referenced both in the name and the birdhouse within the logo, representing the love and positive impact this lifestyle has on animals and our shared home.
The yellow colour palette evokes feeling of waking up to a new day in company of the sun and birds chirping in the morning.
This fictional branding was developed as part of a study project.
Adobe Illustrator